Privacy Policy

Compare Rates Today ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website comparerates.today (the "Site") and use our services.

Please read this Privacy Policy carefully. By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.

We collect several types of information from and about users of our Site:

Personal Information

Information that identifies you personally, including:

• Full name (first and last)
• Email address
• Phone number
• Physical address (street, city, state, ZIP code)
• Date of birth
• Gender
• Marital status

Insurance-Related Information

Details needed to provide insurance quotes:

• Vehicle information (make, model, year)
• Driver's license number and status
• Driving history and violations
• Property details (home type, size, age, construction)
• Current insurance coverage and claims history
• Health information (for life/health insurance)
• Pet information (for pet insurance)

Technical & Usage Information

Information collected automatically when you visit our Site:

• IP address and geolocation data
• Browser type and version
• Device type and operating system
• Pages visited and time spent on pages
• Referring website or source
• Click patterns and navigation paths
• Form interaction data

We collect information through various methods:

We use the information we collect to:

Provide Our Services

• Process your quote requests
• Connect you with insurance providers and agents
• Display relevant insurance offers and quotes
• Respond to your inquiries and communications

Marketing & Communications

• Send promotional emails about insurance products
• Contact you by phone regarding insurance offers
• Send SMS/text messages about quotes and offers
• Personalize content and advertisements

Business Operations

• Analyze website usage and improve our services
• Detect and prevent fraud
• Comply with legal obligations
• Enforce our terms and policies
• Conduct research and analytics

Insurance & Lead Partners

Your information may be sold, licensed, or shared with our insurance and lead partners, including but not limited to insurance carriers, licensed agents, lead aggregators, and marketing networks.

Service Providers

We share information with companies that help us operate our business:

• Website hosting providers (Vercel)
• Email service providers (SendGrid)
• Analytics providers (Google Analytics)
• Customer relationship management (HubSpot)
• Call tracking services (RingBA)

Legal & Compliance

We may disclose your information:

• To comply with legal obligations or court orders
• To respond to lawful requests from public authorities
• To protect our rights, privacy, safety, or property
• In connection with a merger, acquisition, or sale of assets

Our Site integrates with various third-party services that may collect information about you:

Each third-party service has its own privacy policy governing the use of your information. We encourage you to review their privacy policies.

We use cookies and similar tracking technologies to collect and track information about your activity on our Site.

Types of Cookies We Use:

Managing Cookies:

Most web browsers allow you to control cookies through their settings. However, if you disable cookies, some features of our Site may not function properly.

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit (SSL/TLS)
• Secure server infrastructure
• Access controls and authentication
• Regular security assessments
• Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

We retain your personal information for as long as necessary to:

• Fulfill the purposes for which it was collected
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Meet business and regulatory requirements

Lead data is typically retained for a period of 2-7 years, depending on the type of information and applicable legal requirements. After this period, data may be anonymized or deleted.

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Opt-Out: Opt out of the sale of your personal information
• Portability: Request your data in a portable format
• Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us at privacy@comparerates.today or submit a request through our Privacy Request Form.

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

Notice of Sale

We "sell" personal information as defined by the CCPA. When you submit a quote request, your information is shared with (sold to) our insurance and marketing partners in exchange for compensation.

Categories of Information Sold:

• Identifiers (name, email, phone, address)
• Personal characteristics (age, gender, marital status)
• Commercial information (insurance preferences, coverage needs)
• Internet activity (browsing history on our Site)
• Geolocation data

How to Exercise Your Rights:

Visit our California Privacy Rights page to submit a CCPA request, or contact us at opt-out@comparerates.today.

We will respond to verified requests within 45 days as required by law.

Our Site is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at privacy@comparerates.today.

If we discover that we have collected personal information from a child under 18, we will take steps to delete that information as quickly as possible.

Some web browsers transmit "Do Not Track" (DNT) signals. Because there is no common understanding of how to interpret DNT signals, our Site does not currently respond to DNT browser signals or headers.

However, you can manage your tracking preferences through:

• Your browser's cookie settings
• Opt-out tools provided by advertising networks
• Our opt-out request form

Our Site may contain links to third-party websites, including insurance company websites, partner sites, and advertisers. We are not responsible for the privacy practices or content of these external sites.

We encourage you to review the privacy policy of every site you visit. Our Privacy Policy applies only to our Site and does not cover any third-party sites.

We may update this Privacy Policy from time to time. When we make changes, we will:

• Update the "Last Updated" date at the top of this page
• Post the revised policy on our Site
• For material changes, provide notice through email or a prominent notice on our Site

Your continued use of the Site after any changes indicates your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.

If you have questions about this Privacy Policy or our privacy practices, please contact us: